NeoCon 2026

We are honored to be participating as speakers at NeoCon 2026, one of the most influential and recognized events in the design industry. NeoCon brings together leading voices in architecture, interior design, hospitality, workplace, and experiential environments, creating a platform for conversations that shape the future of design.

Our talk, Translating Clients’ Needs, explores the way we approach hospitality and experiential design beyond aesthetics. Rather than focusing only on visual language or style, the presentation shares our vision of design as an emotional and perceptual experience — one that begins by understanding how a space should feel before defining how it should look.

Through a selection of hospitality projects, we discuss how emotional conditions such as warmth, intimacy, energy, calm, sophistication, or connection can become the foundation for spatial decision-making. The talk reflects on the process of translating abstract client references, memories, and emotions into coherent design experiences that feel intentional, immersive, and deeply connected to context.

Without revealing the confidential methodology behind our process, the presentation offers insight into the importance of perception in hospitality design, and how atmosphere, materiality, lighting, spatial relationships, and human experience can shape the way people emotionally connect with a space.

For us, this conversation is ultimately about redefining the role of design — moving beyond decoration and into the creation of experiences people genuinely remember.